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Nature Made VitaMelts, Full Strength MINIs and Adult Gummies

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By: Sean Moloughney

Editor, Nutraceuticals World

Nature Made, Northridge, CA, has announced the introduction of three new product lines.
With the new VitaMelts delivery system, there is no tablet or softgel to swallow, and instead the supplement melts smoothly in your mouth without water. VitaMelts come in natural flavors such as mixed berry and juicy orange. Nature Made VitaMelts will launch with six initial product offerings: Vitamin C, Vitamin D, Zinc, Energy, Sleep and Relax.

Full Strength MINIs are softgels, that are on average 40% smaller than Nature Made’s current multivitamin and fish oil softgels, aiding the millions of people who have trouble swallowing larger “horse pills.” The Full Strength MINIs product line includes four multivitamins: Complete, Him, Her, Her and 50+. The new line also includes supplements such as Super Omega-3, Super B Complex and Super D Immunity Complex.

Nature Made has also launched a line of Adult Gummies in flavors like peach, mango and orange. The Adult Gummies line includes seven products: a Multivitamin, Fish Oil, Calcium, Vitamin C, Vitamin D, B-Complex and CoQ10.  
 

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